Tactics and Talks

Personalization versus standardization is one of those intranet debates that never really goes away. And that’s probably a good thing, because it usually means your digital workplace matters enough for people to care how it shows up for them.On one hand, we want the intranet to feel relevant. A frontline employee logging in before a shift shouldn’t have to wade through leadership updates meant for head office. A project manager doesn’t need the same shortcuts as someone in HR. When personalization works, it saves time, reduces friction and quietly signals, “this space knows who you are.” That kind of relevance builds trust fast.But personalization has a slippery edge. The more an intranet bends to roles, regions and departments, the easier it is to lose a shared experience. If every team builds their own version of the intranet, employees start asking which space is the real one. The navigation experience changes, labels mean different things, and suddenly helping some

The digital workplace has always had two jobs. It must be a reliable source of truth, hosting policies, news, and essential resources. At the same time, it is asked to feel human, engaging, and social - more like the tools people use outside work. So how social should an intranet really be?Social does not have to mean chaotic or trivial. At its best, it is interactive. People can respond, acknowledge, ask questions, and participate rather than just consume. A one-way intranet encourages skimming and disengagement. A fully social digital workplace risks distraction, with everything competing for attention. The right balance sits in the middle.Interaction adds value when it supports clarity, engagement, and connection. Comments on leadership updates can build trust when leaders respond thoughtfully. Reactions on news posts give communicators quick feedback. Discussion spaces for projects or communities of practice reduce email overload and make knowledge easier to find.

Effective digital workplace communication should be intentional, relevant, and respectful of employee attention to foster engagement and trust. In your digital workplace, communications set the tone for how people experience their workday. Your intranet isn’t just a publishing channel; it’s a shared space where priorities are clarified, corporate culture is reinforced, and employees understand what matters right now. When your communications feel thoughtful and human, they invite participation and trust. When they feel transactional or relentless, they’re easy to tune out. The difference often comes down to intention. Posting “something” simply to stay visible can quietly erode impact. Your employees are already navigating a constant stream of messages, notifications, and updates, and every new post competes for limited attention. Strong corporate communications respect that reality. They focus on relevance, timing, and clarity, asking no

Celebrate everyday employee wins in digital workplaces to boost connection, culture, and motivation. As we share updates, announcements, and reminders across the digital workplace, it’s worth pausing to reflect something else that deserves space in our internal communications: the everyday wins of our people. As work happens, employees are supporting one another, solving problems, and living our values in ways that often go unseen. Those moments matter, and recognizing them makes a real difference. Recognition is more than a feel-good gesture. It’s a powerful way to reinforce connection and culture, especially in a digital environment. When achievements are acknowledged and shared, employees feel seen, valued, and motivated. A simple spotlight or message of appreciation can turn a regular workday into a moment of pride and reinforce that the work people do truly matters. The digital workplace gives us the perfect space to ce

The post-holiday reset isn’t about more content — it’s about the right content, in the right place. The post-holiday period is one of the most practical moments to reset how employees experience your digital workplace. People come back looking for orientation, not inspiration, which makes this a smart time to focus on usefulness over volume. Here's some tips to help get you started.  Think about the very first interaction employees have when they open the intranet. If the homepage hasn’t changed since December, it’s probably missing an opportunity. A simple “here’s what you need to know this week” moment helps people center themselves quickly. Highlighting updated policies, upcoming deadlines, or leadership messages that affect day-to-day work creates immediate trust. When employees see that the intranet understands where they are in the calendar, they’re far more likely to stick around. This is also a good time to tighten u