Track Engagement and Measure Content Performance: Appspace Intranet Analytics Guide
Appspace provides a range of analytics and insights tools designed to help Admins and Publishers understand how employees interact with internal communications and intranet content. These tools span the Admin Console and the Employee View, covering everything from high-level engagement trends down to individual post performance.
This guide walks you through accessing insights in the Console and Employee View, understanding what each metric means, using the AI Insight Assistant, and working with reports and exports.
What This Guide Covers
This guide walks you through the following:
- Accessing insights in the Console, including Space Insights, the Analytics Dashboard, Search Insights, and Campaigns
- Viewing feed-level insights for Channels, Communities, and Topics in the Employee View
- Viewing content-level insights for individual Stories, Pages, and Posts
- Using the AI Insight Assistant to ask questions about your data
- Creating and scheduling exportable reports
- Understanding what each metric means and where to find it
Prerequisites
- Platform License
- Account Owner, Location Admin, or Publisher Role: Account Owners and Location Admins have full access to all analytics. Publishers can view insights for content they manage.
- Active Appspace Public/Private Cloud User Account
Console Insights
The Appspace Console provides several areas where Admins can view and analyze content performance. This section covers each of them.
Space Insights
You can view the analytics of all of your Spaces, including Communities and Topics, by going to Spaces and then clicking Insights.
On the Insights dashboard, click the calendar dropdown to select your desired time frame. The following data points are available:
- Total Users
- New Posts
- Active Users
- Visits
- Engagements
- Referral Source
- View Trends
- Top Viewed Content
- Most Visited Feeds
- Posts by Type
Analytics Dashboard
Admins can also access a broader Analytics module from the ☰ Appspace menu by selecting Analytics. This dashboard provides account-wide statistics through clickable widgets that can be filtered by date range (Today, Last 7/30/90 days, Last 12/24 months, Current or Previous year).
The main dashboard displays these summary widgets:
- Channels: Snapshot of total channels, broken down by type
- Content: Snapshot of total content items, broken down by type
- Apps: Posts to enterprise messaging apps, connected passports, and connected chats
- Devices: Registered devices with a breakdown by health status
- Users: Registered user count and number of user groups
You can click on each widget to view more detailed statistics and filter data by your selected time period. The sections below cover the detailed analytics available within each area.
Channel Analytics
Within the Analytics module, you can drill into performance data for individual channels via the Analytics tab in the Channels module. These metrics reveal how content is being distributed across channels, which contributors are most active, and whether content approval workflows are running efficiently.
- Active Editors
- Channel Updates
- Channel Allocations
- Most Active Editors by Updates
- Most Active Channels by Updates
- Least Active Channels by Updates
- Channel Allocations by Period
- Channel Allocations by Content Type
- Cards Allocated by Template
- Cards Allocated by Template Type
- Content Allocation Approvals
Content Analytics
You can also drill into performance data for individual content items via the Analytics tab in the content editor. These metrics help you understand content production patterns and identify your most active contributors.
- Active Authors
- Content Added
- Most Active Authors
- Content Added by Period
- Content Added by Type
- Cards Created by Template
- Cards Created by Template Type
Apps Analytics
The Apps analytics page gathers data from the Employee App portal and enterprise messaging apps. These metrics help you understand how your Intranet content performs beyond the platform itself, specifically how employees engage with content pushed to enterprise messaging tools like Microsoft Teams or Slack, and which app links drive the most traffic back to your Intranet.
Summary metrics at the top of the dashboard:
- Total Views
- Total App Posts
Detailed widgets below the summary:
- Content Views by Period
- Most Viewed Content
- Most Viewed Channel
- Number of Content Posted to Apps
- Content Posted to Apps by Content Type
- Most Popular Enterprise Messaging Chat Groups
- Most Popular App Links by Click Rate
Search Insights
Search Insights enable administrators to view a summary of user search behavior within a particular time frame. To access this data, go to Settings > Configuration > Employee Experience > Search Insights. Then click the calendar dropdown to select a time frame.
The dashboard captures the following data points:
- Total Searches
- Search Hit Ratio
- Click Through Rate
- Top Search Queries
- Search Volume Over Time
- Search Activity Trends
- Top Viewed Search Results
- Search Results by Type
- Top Searched Posts
- Top Searched Spaces
- Click Position Trends
Campaigns Analytics
The Campaigns module allows you to group and track related content under a single initiative. To view analytics for a campaign, access the module from the ☰ Appspace menu by selecting Campaigns, then click into a specific campaign to view its performance data. You can filter the campaign list by status (Active, Scheduled, Ended, Archived) as well as by Owner, Content Type, and Date.
Within an individual campaign, the following data points are available:
- Campaign Summary: Total impressions, views, and engagement rate across all content in the campaign
- Content Performance: A breakdown of each content item in the campaign, ranked by views and engagement
- Audience Reach: Percentage of the target audience that has seen or interacted with campaign content
- Engagement Trends: A timeline view showing how campaign engagement evolves over the campaign duration
To start tracking campaign performance, you will first need to create a campaign. For step-by-step instructions, see Campaigns: User Guide.
Using the Insight Assistant
If your organization has AI enabled, you can use the Insight Assistant to ask natural language questions about your analytics and make data-informed decisions. For example, you can ask it what the engagement trends are in your Spaces or to compare your Campaigns.
The Insight Assistant is currently available in Spaces > Insights, Campaigns, and Search. Click the star button in the bottom right corner to start asking the AI questions. To learn more about using the assistant, see Appspace Intelligence: Insight Assistants.
Creating Reports
Account Owners and Location Admins can create, customize, generate, and schedule reports from the Analytics > Reports tab. Reports leverage metrics collected via Analytics and export as .xlsx spreadsheets that can be downloaded immediately or scheduled to run regularly.
To create a report:
- Go to Analytics > Reports and click Create Report.
- Select a report template. For Employee Comms, the most relevant template is Broadcasts.
- Customize the columns you want included in the report.
- Set the time period the report should cover.
- Choose a schedule (daily, weekly, monthly, or yearly) or generate the report immediately.
To learn more about configuring reports, see Browse and Navigate Reports.
Note: Additional report templates are available for Space Reservations, Visitor Management, and Devices for teams managing those areas.
Feed-Level Insights
In addition to the Console, Administrators and Publishers can view insights for specific feeds directly in the Employee View. This includes Channels, Communities, and Topics.
To access feed-level insights:
- Navigate to the feed (Channel, Community, or Topic) in the Employee View.
- Click Insights on the left-hand menu to open the insights dashboard.
- Use the calendar dropdown to select your desired time frame.
The following data points are available at the top of the dashboard:
- Total Users
- New Posts
- Active Users
- Visits
- Engagement Rate
Below these summary metrics, you will find graphs and visual representations of additional data:
- Engagements
- Referral Source
- View Trends
- Top Viewed Content
- Posts by Type
Tip: You can click into any of these data points to see the full list of information and download the data as an Excel file.
Content-Level Insights
You can also view insights for individual pieces of content, including Stories, Pages, and Posts. Administrators, Publishers, and content creators can all access these insights.
To access content-level insights:
- Open the Story, Page, or Post you want to review.
- Scroll to the bottom of the content to find the Insights section.
- Click View More to open the detailed insights dashboard.
The summary view at the bottom of each piece of content displays:
- Impressions
- Audience Reach
- Engagement Rate
The detailed dashboard (accessed via View More) includes additional data points:
- Narration Usage
- Impressions vs Views
- Engagements
- Referral Source
- Unique Views
- View Trends
- Impressions
- Read Level
Tip: You can click into any of these data points to see the full list of information and download the data as an Excel file.
Understanding Your Metrics
The tables below define each metric you will encounter across the analytics dashboards in Appspace, grouped by where they appear.
Space Insights & Feed-Level Insights
These metrics appear when viewing analytics for Spaces (Communities and Topics) in the Console, or for individual feeds in the Employee View.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Total Users | Total number of users with access to the Space or feed | Establishes your addressable audience size for reach calculations |
| New Posts | Number of new posts created during the selected period | Indicates content production velocity and editorial activity |
| Active Users | Number of unique users who engaged during the selected period | Shows how much of your workforce is actively participating |
| Visits | Total number of visits to a Space, feed, or page | Measures traffic volume and helps identify high-traffic areas |
| Engagements | Total user interactions (comments, reactions, shares) | Gauges how actively employees are participating beyond just reading |
| Engagement Rate | Percentage of users who interacted by commenting or reacting | Key indicator of content quality and relevance to your audience |
| Referral Source | Where users came from: the Employee App, email, Microsoft Teams, or other channels | Helps you understand which distribution channels are most effective at driving traffic |
| View Trends | When your audience is reading, broken down by time of day or day of the week | Informs optimal publishing and scheduling times for maximum reach |
| Top Viewed Content | Ranking of content items by number of views | Identifies what topics and formats resonate most with your workforce |
| Most Visited Feeds | Ranking of feeds (Channels, Communities, Topics) by visit volume | Shows which areas of your Intranet are getting the most traffic |
| Posts by Type | Breakdown of posts by content type | Helps you understand the content mix and whether to diversify formats |
Content-Level Insights
These metrics appear when viewing analytics for individual Stories, Pages, and Posts.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Impressions | Total times content appeared in a user's feed, whether or not they opened it | Measures content visibility and distribution reach |
| Audience Reach | Percentage of unique users from your total audience that saw or engaged with content | Shows what share of your workforce your communications are actually reaching |
| Engagement Rate | Percentage of users who interacted by commenting or reacting | Key indicator of content quality and relevance to your audience |
| Unique Views | Count of individual users who opened the content (deduplicated) | Tells you how many people actually read your content, not just saw it in a feed |
| Impressions vs Views | Compares how often content appeared in feeds vs. how often it was actually opened | Reveals the gap between visibility and readership; a low ratio may indicate headlines or thumbnails need improvement |
| Narration Usage | How many users listened to the AI-powered audio narration of the content | Shows adoption of audio consumption and accessibility features |
| Engagements | Total user interactions (comments, reactions, shares) | Gauges how actively employees are participating beyond just reading |
| Referral Source | Where users came from: the Employee App, email, Microsoft Teams, or other channels | Helps you understand which distribution channels are most effective at driving traffic |
| View Trends | When your audience is reading, broken down by time of day or day of the week | Informs optimal publishing and scheduling times for maximum reach |
| Read Level | How far users scrolled through longer content (depth of consumption) | Indicates whether employees are reading content fully or dropping off early |
| Media Views | Percentage of users who viewed media content (images, videos) within a post | Indicates whether embedded media is adding value or being skipped |
Channel Analytics
These metrics appear in the Analytics tab within the Channels module.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Active Editors | Number of users contributing content to a channel | Identifies your most engaged contributors and channels that may need more editorial support |
| Channel Updates | Total updates made to a channel during the selected period | Shows how frequently content is being refreshed |
| Channel Allocations | Number of content items allocated to a channel | Gives a snapshot of content volume per channel |
| Most Active Editors by Updates | Ranking of contributors by number of updates | Useful for recognizing top contributors or balancing workloads |
| Most Active Channels by Updates | Channels with the highest update activity | Indicates where the most content activity is happening |
| Least Active Channels by Updates | Channels with the lowest update activity | Helps identify underperforming or stale areas of your Intranet |
| Channel Allocations by Period | Content allocation trends over time | Shows whether distribution is consistent or spiking around key dates |
| Channel Allocations by Content Type | Breakdown of allocated content by type | Helps you understand the mix of content being pushed to each channel |
| Cards Allocated by Template | Which card templates are being used most in channel allocations | Shows template adoption and usage patterns |
| Cards Allocated by Template Type | Breakdown of allocated cards by template category | Indicates which template categories are most popular |
| Content Allocation Approvals | Approval status breakdown (Approved, Denied) with average response time | Monitors whether your approval workflows are keeping pace with content production |
Content Analytics
These metrics appear in the Analytics tab within the content editor.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Active Authors | Number of users who created content during the selected period | Gauges how broadly content creation is distributed across your team |
| Content Added | Total new content items created, with percentage change from previous period | Tracks content production trends and growth |
| Most Active Authors | Ranking of content creators by volume | Identifies power users and potential content champions |
| Content Added by Period | Trend chart showing content creation over time | Helps spot seasonal patterns or the impact of campaigns on content output |
| Content Added by Type | Breakdown of content by type (Posts, Stories, Pages) | Shows what kinds of content your team is producing most |
| Cards Created by Template | Which card templates are being used to create content | Tracks template usage in content creation |
| Cards Created by Template Type | Breakdown of created cards by template category | Shows template category trends in content creation |
Apps Analytics
These metrics appear on the Apps analytics page within the Analytics module.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Total Views | Unique content views in the Employee App portal | Measures how much content is being consumed through the app |
| Total App Posts | Number of content items posted to enterprise messaging apps | Tracks the volume of content pushed to tools like Microsoft Teams or Slack |
| Content Views by Period | Trend chart of app content views over time | Identifies when employees are most actively consuming app content |
| Most Viewed Content | Ranking of content by views | Shows which items are resonating most with your audience |
| Most Viewed Channel | Channel driving the most views in the app | Shows where employees go for information |
| Number of Content Posted to Apps | Volume of content pushed to enterprise messaging apps | Tracks distribution reach beyond the Intranet |
| Content Posted to Apps by Content Type | Breakdown of app-posted content by type | Shows the mix of content distributed through messaging apps |
| Most Popular Enterprise Messaging Chat Groups | Chat groups that receive the most content | Reveals where your Intranet content has the widest reach in messaging tools |
| Most Popular App Links by Click Rate | Ranking of app links by click-through rate | Shows which links are most effective at driving employees back to your Intranet |
Campaigns Analytics
These metrics appear when you click into an individual campaign.
| Metric | What It Measures | Why It Matters for Your Intranet |
|---|---|---|
| Campaign Summary | Total impressions, views, and engagement rate across all content in the campaign | Gives a high-level view of overall campaign performance |
| Content Performance | Breakdown of each content item in the campaign, ranked by views and engagement | Identifies which pieces of content are carrying the campaign |
| Audience Reach | Percentage of the target audience that has seen or interacted with campaign content | Shows what share of your workforce your campaign is actually reaching |
| Engagement Trends | Timeline view showing how campaign engagement evolves over the campaign duration | Helps you see momentum and determine optimal campaign length |