Most organizations have no shortage of communication channels. The challenge is making sure employees receive the right information at the right time, regardless of where they work.
For many organizations, the intranet serves as the central destination for news, resources, and collaboration, while digital signage helps surface important information in the flow of work.
In conversations with customers, one theme we hear consistently is the value of bringing these tools together. Rather than treating intranet and digital signage as separate, many organizations are looking at how they can complement each other to create a more connected employee experience.
Reaching Every Employee, Everywhere
Most people interact with information in multiple ways throughout the day. They may start their morning on the intranet, see an update on a digital sign during a shift change, and access company resources from a mobile device while on the go.
By connecting intranet and digital signage, organizations can extend the reach of important comms, and create a more consistent experience across the workplace.
A unified approach helps organizations:
- Reach desk-based, frontline, hybrid, and remote employees through the channels they use most
- Deliver consistent messaging across screens, devices, and locations
- Increase visibility for important announcements, initiatives, and company updates
- Strengthen employee engagement and connection to company culture
- Simplify content creation and distribution across multiple communication channels
Why a Connected Communications Strategy Matters
For many organizations, intranet and digital signage have traditionally been managed separately. Each serves a different purpose, but keeping them disconnected can create extra work for communicators and make it harder to deliver a consistent employee experience.
When these channels work together, it's easier to keep messaging aligned, extend the reach of important updates, and reduce the effort required to manage content across multiple systems.
| Separate Channels | Connected Experience |
|---|---|
| Multiple tools and workflows | One platform for workplace communications |
| Messages managed independently | Consistent messaging across channels |
| Limited visibility into communication reach | Broader employee coverage and engagement |
| More manual effort for communicators | Simplified content management and distribution |
Ultimately, the goal isn't simply to publish content in more places. It's to make sure employees can easily access the information they need, wherever work happens.
Bringing Workplace Communications to Life
These ideas inspired our latest campaign, which explores how intranet and digital signage can work together to create a more connected workplace experience.
Through a series of relatable everyday workplace scenarios, the campaign looks at a challenge many organizations are trying to solve: reaching employees consistently across different roles, locations, and work environments.
Join the Conversation
We'd love to hear your perspective.
How is your organization reaching employees across different roles, locations, and work environments?
Are intranet and digital signage managed separately today, or are they part of a connected communications strategy?
Check out the campaign and join the conversation on LinkedIn. If the message resonates, feel free to share it with your network to help other organizations discover new approaches to workplace comms.
And if you're exploring how intranet and digital signage can work together to improve communication and engagement across your workforce, we'd love to connect. Watch our latest ad, join the conversation, and see what's possible when workplace communications work together.
